In growing our enterprise we want to contribute tangibly to the prosperity and economic success of South Africa, by leading our industry in the development of the people, pioneering robust business strategies, creating a motivational work environment based on shared values and interests and actively contributing to community development.

We wish to be the most desirable and rewarding company to work for. We aim to achieve the company’s required return on investment and remain self-financing.

In partnership with succesful suppliers we want to become a world-class media house and preferred supplier within Black Sheep Concepts’ National, Continental and International network by delivering superior quality, reliability and cost productivity.
With the loyalty that we receive from our clients, we aim to dominate the design, branding, advertising, and, media industry, have the most satisfied customers and to be the most aspirational brand.